Prevail Beverage Holdings, LLC

Back in 1944, a guy named Harry Normington, Sr. decided kids needed something better to drink. So, he set out to make a shelf-stable chocolate milk that didn’t require refrigeration. All you had to do was shake it and drink it. And he did it all right here in Indianapolis, IN.

Boy, did it take off!

Not only was Choc-Ola selling nearly two million cases a year between 1944 and 1977, but families were making memories! You could find Choc-Ola in nearly every gas station, convenience store, and grocery store across the Midwest. We dare you to ask your grandparents and parents if they remember Choc-Ola and watch all their childhood come flooding back. Choc-Ola doesn’t just bring back memories; it brings back a time when things were simple and life wasn’t so complicated. Now, your grandparents’ (and even parents’) favorite chocolate milk is coming back to store shelves, where we hope it won’t just spark old memories, but encourage us all to make new ones.