Masterclass: Targeting the Right Customers is Worth Your Time

At this event, Indy Chamber members share valuable information, providing entrepreneurs and small business owners with the essential resources they need to thrive.

This session is presented by: The Basement.

Shouting messages from everywhere and hoping it lands with the right audience isn’t an effective way to market to your most impactful customers. Let us walk you through how to effectively market to a young adult audience. This group not only expects thoughtful messaging that resonates with them uniquely in the channels where they spend their daily lives, but also prefers ingesting content that's authentically captured and not overly produced. Case Study: CADE/NASPA Speaker: Sarah Notestine, Vice President; Uriaha Foust, Associate Creative Director