This event is Members & BOI Coaching Clients ONLY.

At this event, Indy Chamber members share valuable information, providing entrepreneurs and business owners with the essential resources they need to thrive.

SESSION TOPIC: Tell that Story!  Strategic Storytelling to Achieve Business Results

In this masterclass, Andrew Black will discuss the art and science of storytelling.  Topics will include the science of storytelling (Do you know about the neurologic impact of storytelling on the listener and how to leverage that impact?) and the process of constructing a story (Do you know the five elements that make up a good story?)

Learners will walk away with:

• An understanding of how to apply storytelling principles to a sales situation, a coaching opportunity, or a change management application.
• A five-step framework for use when developing a story for any of the above applications.
• An understanding of the power of story and a vision for how storytelling could improve organizational outcomes in a variety of situations.