L.L.Bean Grand Opening at Rivers Edge on Nov. 15

WHAT: Freeport, Maine-based L.L.Bean is set to open its newest retail store on Friday, Nov. 15 at Rivers Edge in Indianapolis, Indiana. The iconic retailer continues to invest in physical locations as part of its omnichannel growth strategy. The Rivers Edge store is the first L.L.Bean location to open in Indiana and the fourth L.L.Bean store to open this year.

Founded in 1912, L.L.Bean is an outdoor retailer known for its high-quality, long-lasting goods and celebrated customer service. Leon Leonwood Bean founded the company to provide outdoor gear and expert advice that enabled more people to spend time outdoors, which remains true over a hundred years later. With a purpose to inspire customers to enjoy the restorative power of the outdoors, every L.L.Bean product is designed in Maine for a reason, with style, function, innovation and thoughtful craftsmanship. Today, the company is known for iconic products that have been favorites for several decades, such as the Maine Hunting Shoe (1912), Field Coat (1924), Chamois Shirt (1928) and Boat and Tote (1944).

L.L.Bean – the heritage outdoor retailer of quality and durable goods – will unveil a retail space spanning over 16,000-square-feet at Rivers Edge. Located on the northeast side of Indianapolis, L.L.Bean’s newest store is ideally positioned to connect local customers with outdoor adventures. Just a short drive from Sahm Park and the beautiful Fort Harrison State Park, the store will offer easy access to scenic trails, fishing spots and open spaces perfect for hiking, biking and family outings. Whether you’re kayaking on Geist Reservoir or exploring the many green spaces in the area, L.L.Bean will provide outdoor enthusiasts with everything they need to embrace the beauty of Indiana. Offering a wide range of apparel, styles, iconic products and expert advice, the store is dedicated to inspiring and equipping the community to make the most of time outside.

At L.L.Bean at Rivers Edge, customers can explore an assortment of men’s, women’s and kid’s active and casual apparel in L.L.Bean’s full-size range; outerwear, footwear, gear, hard goods and home goods; icons like the Boat and Tote and Bean Boot; and the legendary customer service L.L.Bean is known for. The location will employ 60 full- and part-time team members and is currently seeking outdoor enthusiasts to join its team. Interested candidates can visit LLBeanCareers.com to learn more and apply.

“Indiana offers endless opportunities for outdoor adventure, with its 24 state parks and abundant natural spaces,” said Donna Fruehe, District Manager for L.L.Bean. “We’re very excited to be opening our first store in the state, where local adventurers can find everything they need for exploring—from hiking the trails of Prophetstown State Park to paddling along the White River. This new store will equip outdoor enthusiasts with the trusted gear and expert guidance they need to enjoy all that Indiana’s great outdoors has to offer.”

The greater Indianapolis community is invited to attend the grand opening celebration on Friday, Nov. 15, and Saturday, Nov. 16, which will feature a range of activities, including:

Friday, Nov. 15 (8:45 a.m.)

• Ribbon Cutting with L.L.Bean representatives, local elected officials and YMCA partners

Friday, Nov. 15 – Saturday, Nov. 16 (9 a.m. to 4 p.m.)

• First 100 customers will receive an L.L.Bean $50 gift card (both days)
  • Line up starts at 6 a.m.
• Boot lace customization bar
• Family activities, trail mix bar and refreshments
• Photos with the L.L.Bean Bootmobile

As part of its commitment to the community, L.L.Bean will make a $10,000 contribution to the Jordan YMCA of Greater Indianapolis. This contribution will help the YMCA continue its essential work as a community hub, offering critical social services, health initiatives, physical education and recreational programs to county residents. The donation will be in addition to L.L.Bean’s $2M+ in support of the YMCA nationally since 2022.

WHERE:          L.L.Bean at Rivers Edge 4030 E 82nd St Ave, Indianapolis, IN 46250