INDIANAPOLIS – (May 4, 2026 at 8am) The Indy Chamber, in partnership with Mirror Indy, today announced the launch of the IN Focus Award, a new initiative designed to support and elevate local businesses through strategic storytelling and targeted digital visibility. The IN Focus Award is supported through an investment match program by the Indy Chamber and Mirror Indy, in which the Indy Chamber will contribute $10,000 to fund the program’s advertising campaigns. Mirror Indy will match these dollars with over $26,000 advertising funds. This combined investment ensures selected businesses receive meaningful visibility through sustained, high-quality digital placements designed to drive awareness and engagement.
The IN Focus Award will provide selected Indy Chamber members with sponsored advertising campaigns across Mirror Indy’s platforms, connecting businesses with a highly engaged, community-focused audience. The program reflects a shared commitment to strengthening Indianapolis’ small business ecosystem and amplifying the stories behind the businesses shaping the region.
“Small businesses are essential to the vibrancy and growth of our regional economy,” said Emily Koshnick, Vice President of Membership. “Through this partnership, we’re not only helping businesses expand their reach, but also ensuring their stories are seen and heard by the communities they serve.”
Selected recipients will receive customized digital advertising campaigns, including placements in Mirror Indy’s daily and weekly newsletters and on its website, along with performance insights to support future marketing efforts.
Mirror Indy’s audience, comprised largely of engaged, civically-minded residents across Marion County, offers a unique platform for businesses looking to grow their visibility while connecting with their local community.
“At Mirror Indy, our mission is to inform and empower the community,” said Bro Krift, CEO of Free Press Indiana. “Partnering with the Indy Chamber on the IN Focus Award allows us to extend that mission by empowering local businesses reach new audiences and strengthen their presence.”
Applications for the IN Focus Award are now open to eligible Indy Chamber members. Businesses interested in applying can learn more HERE.
About Mirror Indy
Mirror Indy is a nonprofit local newsroom providing community-based journalism informing and empowering Indianapolis residents to shape their city for the better. Through daily and weekly newsletters, mirrorindy.org, and local live journalism events, Mirror Indy delivers free, accessible local news and storytelling. It is the first newsroom developed by Free Press Indiana whose mission is to fill gaps in local news coverage across the state of Indiana.
About the Indy Chamber
The Indy Chamber serves as a regional voice for progress, uniting business and community to strengthen the Indy region’s economy and quality of life. Through bold advocacy, economic development, and small & mid-size business support, we help fuel growth, expand opportunity, and position the region to compete and thrive. Working alongside civic, corporate, and community partners, the Indy Chamber focuses on attracting investment, developing talent pathways, and elevating the Indy region’s story. Guided by our core values – Love Indy, Dream Big, and Move Together – we bring leaders together to shape the conditions for growth and build a future where the Indy region leads the Midwest and competes on a global stage.
