INDIANAPOLIS (Apr. 30, 2026 at 8am). This week, the Indy Chamber and its Life in Indy livability initiative, representing the 10-county Indy region, announced the launch of Speed City, an immersive digital advertising campaign accelerating the story of the Indy region. As the next phase of Life in Indy’s regional storytelling efforts, this campaign will target both local residents and prospective movers looking to make Indy home across digital platforms for the next several months. Inviting residents to connect with what drives them and the role the Indy region plays in their journey, Speed City is an accelerated step into the next chapter of Indy’s story as the best place to accelerate life, career, and business.
“Indy often shares its story as a collection of assets rather than an emotional connection,” said Joe Pellman, Vice President of Marketing & Communications for the Indy Chamber. “There’s no denying that we have amazing offerings as a community, but progress is personal. The Speed City campaign provides a narrative to showcase what drives the passion and purpose of individuals across this region we choose to call home.”
Powered by dozens of local partners and built in collaboration with Pivot Brands and Bayonet Media, Speed City emphasizes Indy as the place to accelerate your life, career, and community under the banner of the region.
Intention and Impact Through Narrative
Over the last two years, the Indy Chamber has worked with hundreds of local employers and civic partners to elevate Indy’s story through national media pitching, talent attraction, messaging development, and content collaborations. Research during this process revealed a lower sense of civic pride among Indy residents compared to peer markets, outlining the need for storytelling that builds local advocates while highlighting the uniqueness of the community. The Speed City campaign is the latest iteration of this strategic imperative, and an opportunity to elevate the emotional connection residents share with their region.
“As a region, Indy is always in motion, evolving, improving, learning, and building toward what’s next,” said Martina Jackson, Sr. Director of PR & Communications, Indy Chamber. “This campaign accelerates that momentum through authentic, lived experiences and amplifies our region’s voices at a speed uniquely Indy’s own.”
Speed City is marked by sustainable partnerships reaching across sector and industry to champion Indy’s own voices. A collaborative print issue of PATTERN Magazine, vinyl record pressing of a new Rob Dixon Speed City album, and custom apparel from premium collegiate vintage vendor Homefield are just the beginning. Speed City is building something authentic for each Indy region resident to make their own, and providing a platform for Indy to start telling its regional story.
Next Steps
Following its official launch date on April 28, Speed City will reach audiences across the Indianapolis region, as well as two additional out-of-state target regions in the Midwest. Digital social media ads, video spots, and more will emphasize Indy’s strength as an accelerator and hub for community. Inviting everyone to call Indy home, the Speed City campaign will run throughout the summer of 2026 to build on the momentum of the INDY: I’m Not Done Yet campaign in Q1.
Today’s Speed City campaign was preceded by an open call for video submissions in alignment with Life in Indy’s INDY: I’m Not Done Yet project. These personal submissions demonstrating the drive and purpose behind Indy’s momentum culminated in a public celebration at the Inaugural Story Summit on Apr. 27, 2026 — National Tell a Story Day. At the event, resident-submitted stories were featured alongside other content from Life in Indy’s creative partners, and a keynote address from community leader Anthony Murdock II. Two selected video creators received a concert prize pack in partnership with Forty5, presenting Rock the Ruins with Citizens Energy Group on the Speed City Stage.
### Press Kit & Video Assets Available Upon Request
For interviews and event images, please contact Martina Jackson, Senior Director of PR & Communications at [email protected].
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About Life in Indy
Life in Indy is the Indy region’s livability initiative and a community-driven storytelling effort designed to attract and retain talent across the 10-county region. Serving as a digital front door for those exploring a move to Indianapolis and a resource for those already here, Life in Indy reaches thousands of monthly users through articles, videos, and first-person narratives that showcase the people, places, and experiences that define life in the region. Through partnerships with local voices and its Indyfluencer network, the initiative amplifies authentic perspectives and helps more people envision their future in the Indy region.
About the Indy Chamber
The Indy Chamber champions a stronger regional economy by connecting people, supporting business, and shaping places that thrive. From bold advocacy to smart economic development and inclusive business growth, we bring together public and private leadership to keep the Indy region moving forward. As we work to strengthen the foundation of our economy, we focus on big ideas, fast action, and a deep commitment to the communities we serve. With momentum, collaboration, and pride in our region, the Indy Chamber is building a future where the Indy region leads the Midwest and competes on a global stage.
