Holsapple Communications rebrands to Line One

Name change reflects company growth, expanding team 

INDIANAPOLIS — Indianapolis-based public relations firm Holsapple Communications announced today a rebrand and new name, Line One. Established in 2017 by Sarah Holsapple, the agency was originally named to highlight her personal dedication to meeting clients' communications needs. However, as the business has grown and the team has expanded, Holsapple and co-owner Jennifer Erbacher chose a new name that better reflects the agency and its work. 

In any communication — be it a press release, media statement, social media post or public speaking engagement — the first line is crucial for capturing the audience’s attention and conveying the message. Line One partners with impactful brands to refine their stories and identify their ‘line one’ to elevate their impact. 

“Today marks a major milestone in the growth of our company,” said Holsapple. “I recall those early days of starting the business and wrestling with what to name it. While Holsapple Communications has suited us for many years, we are bigger than just one person. We have found a name that better reflects who we are, a full-service public relations agency partnering with brands to elevate their impact.”  

Line One’s name change is part of a comprehensive rebranding that includes a new website, iconography and typography. The new brand stays true to the company’s original colors while adding new accent colors. Line One collaborated with local branding firm Ceremony on the redesign. 

“Line One better reflects our company today, but our values and goals remain the same,” said Erbacher. “We are committed to providing the highest quality public relations expertise and personal service for our clients to help them tell their stories and achieve their communications goals.”  

To learn more, visit LineOnePR.com.  

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About Line One 

Line One is a full-service PR agency partnering with brands to elevate their impact. The team offers a wide range of services including strategic communications, media relations, crisis communications, social media management, public outreach, thought leadership, digital advertising and event management to clients in the public, private and nonprofit sectors. Line One is a Women Business Enterprise certified in the state of Indiana, city of Indianapolis and city of Louisville.