PMG is Hiring a Director of Marketing Services

Title: Director of Marketing Services

Purpose: To deliver exceptional services to clients and contribute to both the growth of clients and PMG

Scope: Client Projects (70%), Market and Business Development (20%), and Practice Development (10%)

Accountabilities: Marketing Services Ownership, Client Delivery, Business Development, Market Development, PMG Practice Development, and Professional Development

Manager: CEO

Description

The Director of Marketing Services role is a full-time position with PMG at an expected 40 hours per week contribution. PMG is a digital-first, virtual company that works remotely. At least quarterly and not more than monthly, it’s expected for team members to meet in-person in the Indianapolis, IN area or at PMG headquarters in Carmel, IN. Preference is for candidates based in Indianapolis.

Roles + Responsibilities

Client Delivery (70%) :

Own client projects ensuring effective and efficient execution that exceeds expectations

Regularly communicate internally and externally to provide strategic guidance, share insights, and make recommendations

Build strong client relationships by providing exceptional service that anticipates client needs and creates trust

Conduct market research, develop brand messaging and visual identity, create marketing collateral, optimize digital channels, and measure and analyze results

Manage timelines, budgets, and resources

Improve clients’ branding, marketing, and digital presence through marketing strategies, plans and tactics that align with clients’ business objectives and the project’s scope

Actively participate in virtual client meetings and team calls

Be responsive and proactive in addressing issues or concerns

Work with other internal PMG resources and the team of consultants to deliver projects

Stay current with marketing trends and best practices (e.g., trends, tools, techniques) and apply this knowledge to projects and initiatives

Excellent organizational skills and attention to detail

Write and edit copy for client deliverables

Use the written and visual brand standards of each client

Assist client proposal development

Make communication plans for internal and external use

Participate in stakeholder assessment interviews

Use MailChimp

Market and Business Development (20%):

Support business development efforts to identify and pursue new business opportunities which may involve research, pitch material creation, pitch meetings, and contributing to proposals, RFPs, and presentations

Recommend strategies for pursuing new business opportunities and identify opportunities for speaking engagements or other public relations activities

Identify, develop, and win new opportunities in the local market and beyond

Create a blueprint for repeating market expansion in other local markets

Practice Development (10%):

Enhance PMG’s Marketing Services strategy for PMG and its clients

Develop and implement marketing strategies for PMG and its clients

Assist in managing PMG’s brand and reputation

Key Performance Indicators (KPI’s)

Client Retention

Project Delivery Timeliness

Project Budget Adherence

Utilization Rate

New Business Revenue

Client Revenue Growth

Client Content Performance Metrics (Social Media Engagement, Content conversion, etc.)

Proposal Win Rate

HOW TO APPLY

Apply via LinkedIN and series applicants can move the process forward faster by sending the following to Nicole Pence Becker at [email protected] for consideration: