Title: Director of Marketing Services

Purpose: To deliver exceptional services to clients and contribute to both the growth of clients and PMG

Scope: Client Projects (70%), Market and Business Development (20%), and Practice Development (10%)

Accountabilities: Marketing Services Ownership, Client Delivery, Business Development, Market Development, PMG Practice Development, and Professional Development

Manager: CEO

Description

The Director of Marketing Services role is a full-time position with PMG at an expected 40 hours per week contribution. PMG is a digital-first, virtual company that works remotely. At least quarterly and not more than monthly, it’s expected for team members to meet in-person in the Indianapolis, IN area or at PMG headquarters in Carmel, IN. Preference is for candidates based in Indianapolis.

Roles + Responsibilities

Client Delivery (70%) :

• Own client projects ensuring effective and efficient execution that exceeds expectations

• Regularly communicate internally and externally to provide strategic guidance, share insights, and make recommendations

• Build strong client relationships by providing exceptional service that anticipates client needs and creates trust

• Conduct market research, develop brand messaging and visual identity, create marketing collateral, optimize digital channels, and measure and analyze results

• Manage timelines, budgets, and resources

• Improve clients’ branding, marketing, and digital presence through marketing strategies, plans and tactics that align with clients’ business objectives and the project’s scope

• Actively participate in virtual client meetings and team calls

• Be responsive and proactive in addressing issues or concerns

• Work with other internal PMG resources and the team of consultants to deliver projects

• Stay current with marketing trends and best practices (e.g., trends, tools, techniques) and apply this knowledge to projects and initiatives

• Excellent organizational skills and attention to detail

• Write and edit copy for client deliverables

• Use the written and visual brand standards of each client

• Assist client proposal development

• Make communication plans for internal and external use

• Participate in stakeholder assessment interviews

• Use MailChimp

Market and Business Development (20%):

• Support business development efforts to identify and pursue new business opportunities which may involve research, pitch material creation, pitch meetings, and contributing to proposals, RFPs, and presentations

• Recommend strategies for pursuing new business opportunities and identify opportunities for speaking engagements or other public relations activities

• Identify, develop, and win new opportunities in the local market and beyond

• Create a blueprint for repeating market expansion in other local markets

Practice Development (10%):

• Enhance PMG’s Marketing Services strategy for PMG and its clients

• Develop and implement marketing strategies for PMG and its clients

• Assist in managing PMG’s brand and reputation

Key Performance Indicators (KPI’s)

• Client Retention

• Project Delivery Timeliness

• Project Budget Adherence

• Utilization Rate

• New Business Revenue

• Client Revenue Growth

• Client Content Performance Metrics (Social Media Engagement, Content conversion, etc.)

• Proposal Win Rate

HOW TO APPLY

Apply via LinkedIN and series applicants can move the process forward faster by sending the following to Nicole Pence Becker at [email protected] for consideration:

• Resume

• Cover Letter

• Portfolio

• Reference List – at least three required

Applications will be accepted until the position is filled.

Link to Apply: https://www.linkedin.com/jobs/view/3878397531