Justin Wojtowicz Named Chief Marketing and Strategy Officer at Borshoff

Borshoff, an award-winning advertising, digital and PR agency, announces Justin Wojtowicz as its first Chief Marketing and Strategy Officer.

An accomplished marketing and advertising leader, Wojtowicz has more than 15 years of advertising, marketing and technology experience. Wojtowicz spent nine years at Borshoff in account management and planning, leading effective advertising, digital and branding campaigns for clients. He then spent two years at DemandJump, a MarTech SaaS product, specializing in content marketing, where he led, managed and executed strategic direction for customer success managers, professional advisory services, and content writing as Vice President of Customer Experience. He also drove strategic customer marketing solutions, collaborated with cross-functional teams, and worked with other members of the DemandJump executive leadership team to build the company’s business plan.

Prior to Borshoff, Wojtowicz’s previous career experience included serving in senior-level account management and strategic planning positions for other nationally recognized advertising agencies.

In his new role as a member of Borshoff’s executive team, Wojtowicz will lead the agency’s marketing efforts, including its branding, go-to-market positioning, digital and social, inbound, and thought leadership initiatives. He will also lead the agency’s growth strategies, including new business, while also ensuring Borshoff’s offerings are aligned with market progression and client needs, working closely with Borshoff’s internal teams to help evolve who and what Borshoff is as an agency.

“As Borshoff continues to grow and evolve to exceed our client’s expectations, we are thrilled to have Justin with his deep agency and digital experience to advance our strategic marketing and innovation efforts,” said Borshoff CEO Karen Alter. “Justin will help continue to drive new and innovative solutions to achieve our clients’ advertising, marketing and business goals.”

Wojtowicz has a bachelor’s degree from Indiana University, coaches youth hockey, and is a past member of the board of directors for the American Marketing Association Indianapolis chapter.