Pence Media Group Adds Depth to Strategic Communications Team

Pence Media Group (PMG) is proud to welcome Sarah Cox Dedrick to the team as Senior PR + Marketing Strategist. Sarah has more than a decade of strategic
communications, public relations and marketing experience.

As a public relations professional, Sarah has secured local, trade and national stories for clients, as well as writing complex content on behalf of industry leaders for placement in various publications. She has worked in several specialized industries, including higher
education, special needs, hospitality and immersive digital experiences.

Sarah’s marketing expertise includes brand development, influencer relations and social media management. She also has vast knowledge in event planning and product launches.

She earned her Bachelor of Science degree in public relations from Ball State University and often returns to campus to engage with students who are interested in pursuing careers in communications.

“Sarah’s passion for telling compelling stories and creating positive brand awareness makes
her a strong addition to our growing team,” said Nicole Pence Becker, owner of Pence Media Group. “Her thoughtful and strategic planning efforts have already made an impact as PMG supported the 96th National FFA Convention + Expo, and Sarah is also leading several ongoing public relations opportunities for the national organization. Also, her ability to organize and execute events has benefitted other PMG clients, such as MashCraft and Chariot Automotive Group.”

Pence Media Group (PMG) is a full-service public relations, media and marketing consultancy working with a variety of clients, from start-ups to Fortune 500 companies. Nicole Pence Becker established PMG in 2017, which has grown to become a dynamic, award-winning team of communications professionals. PMG helps clients affirm their brand identity, craft key messages, and deliver them to targeted audiences.

In 2023, PMG was honored with several awards, including being selected from a global list of nominees as a MUSE Creative Gold Award for Best Small Agency of the Year. During the Public Relations Society of America (PRSA)’s Hoosier Chapter Pinnacle Awards ceremony, PMG earned three prestigious Pinnacle Awards and 12 Awards of Honor, walking away with
more awards than any other Indiana-based agency.

PMG also won ten Telly Awards, which showcases PMG’s expertise in video storytelling for national and local clients. Earlier this year, Anna Carrera was brought on to the PMG team as the Director of Public
Relations. PMG is made up of more than a dozen professionals who are experts in strategic communications, public relations, brand development, and grassroots + influencer marketing. To learn more about PMG and PMG’s services, visit

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