Indiana Education Savings Authority Issues Request for Proposals for CollegeChoice 529 Marketing Services

Treasurer of State Daniel Elliott is pleased to announce that the Board of Directors of the Indiana Education Savings Authority voted to approve the release of a Request for Proposals for CollegeChoice 529 Marketing Services during their quarterly meeting on Wednesday, February 22.

“Indiana’s CollegeChoice 529 Savings Plans are a powerful savings tool for Hoosiers,” said Treasurer of State Daniel Elliott, Board Chair for the IESA. “We’re issuing an RFP to ensure we’ve got the best partner to help us spread the word and build awareness across the state.”

CollegeChoice 529 provides families with flexibility and choice when it comes to saving for education after high school. Funds can be used at any eligible school or qualified apprenticeship program, both in- and out-of-state. Accounts grow tax-deferred and distributions are tax-free as long as the money is withdrawn to pay for qualified education expenses like tuition, books, computers, equipment, and fees.

Indiana taxpayers may also be eligible for an annual state income tax credit of 20 percent of contributions to their CollegeChoice 529 accounts, worth up to $1,500 each year ($750 for married couples filing separately).

“We’re a small agency with an incredibly important charge – helping Hoosiers save for education and career training after high school,” said Marissa Rowe, executive director of the program. “We need a bright, dynamic marketing firm who understands Hoosiers and growing brands in a cost-effective manner.”

The RFP is available at www.in.gov/tos/iesa. The deadline for inquiries is March 10, 2023 and the deadline for submissions is March 20, 2023. For more information about CollegeChoice 529 Savings Plans, visit www.collegechoicedirect.com/plans.


Media Contact:       

Marissa Rowe


[email protected]

About CollegeChoice 529 and the Indiana Education Savings Authority:

CollegeChoice 529 is Indiana’s tax-advantaged 529 education savings program and is offered and administered by the Indiana Education Savings Authority, a state government quasi-agency and board chaired by Treasurer of State Daniel Elliott. CollegeChoice 529 includes the Direct, Advisor, and CD Plans and has more than $6.3 billion in assets under management in over 425,000 accounts as of January 31, 2023. To learn more or enroll in CollegeChoice Direct, call 1.866.485.9415 or visit www.collegechoicedirect.com. To learn more or enroll in CollegeChoice CD, call 1.888.913.2885 or visit www.collegechoicecd.com. To learn more about CollegeChoice Advisor, contact your financial advisor, call 1.866.485.9413, or visit www.collegechoiceadvisor529.com. These Disclosure Booklets include information on investment objectives, risks, charges, and expenses, and should be read and considered carefully before investing.

Indiana taxpayers are eligible for a state income tax credit of 20% of contributions to a CollegeChoice 529 account, up to $1,500 credit per year ($750 for married couples filing separately). This credit may be subject to recapture from the account owner (not the contributor) in certain circumstances, such as rollovers to another state's 529 plan, federal nonqualified withdrawals, withdrawals used to pay elementary or secondary school tuition for a school outside of Indiana, or qualified education loan repayments as described in the applicable Disclosure Booklet.

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