INDIANAPOLIS, IN — Fast-growing digital marketing agency TrendyMinds is announcing an eight-figure investment from San Antonio-based private equity firm Contour Ridge. TrendyMinds serves clients across the U.S. and is expanding into the Southeast with plans to establish regional offices in St. Petersburg, FL, and San Antonio, TX. Specializing in Strategic, Creative, and Interactive solutions, TrendyMinds serves enterprise-level clients in the healthcare, pharmaceutical, manufacturing, technology, green energy, data, and analytics industries.
Named to the Inc. 5000 four times and seeing consistent seven-figure year-over-year revenue increases, TrendyMinds founder, Trevor Yager, says this investment signifies the next phase of growth for the company. The firm will accelerate its focus on amassing top talent and expanding capabilities — through both hiring and the acquisition of leading-edge companies offering complementary services to those currently offered by TrendyMinds.
“We chose Contour Ridge from dozens of interested parties,” says Yager, “due to their broad experience building best-in-class agencies like Deloitte Digital and their ability to navigate the capital markets in healthcare, technology, and marketing agency M&A with portfolio companies of private equity powerhouses such as New Mountain Capital.
“Their talents, experience, and extensive network complement the TrendyMinds team, which will help us not only become stronger thought partners for our clients but also acquire market-leading companies and be a destination for world-class talent.” Taking a remote-first approach, the company aims to add more than 600 positions to the company’s roster within three to five years.
Founded by Dan O’Connor and Matthew Landon, Contour Ridge is a middle-market private equity firm that invests primarily in founder-led businesses that seek financial and operating leverage to achieve growth while preserving their culture. With backgrounds in investment banking, private equity, management consulting, operations, finance, and accounting, Contour Ridge founders bring broad experience in M&A across a variety of industries, including healthcare, mar-tech, data, and analytics.
“We are thrilled to partner with such an inspiring founder and talented team,” says O’Connor. “TrendyMinds has an impressive roster of client partnerships and is already a sought-after destination for top talent in this space — something companies with 10x the resources struggle to achieve. This growth investment will help the team execute its differentiated playbook to be the preferred digital marketing agency for talent and clients.”
According to Yager, clients value TrendyMinds’ ability to work closely with in-house marketing teams, as well as partnering with other agencies, to execute on major initiatives while pushing boundaries to help clients improve the lives of the audiences they serve.
“Our aim as a company is to improve lives through our work on behalf of our esteemed clients,” says Yager. “As we grow, we will continue to create jobs and opportunities in communities where we operate while providing best-in-class services.”
TrendyMinds, Inc. is a digital marketing agency of preference offering a full suite of marketing professional services. We use boundary-pushing strategic and creative services to solve unique challenges for healthcare, pharmaceutical, technology, and other industries. Following our philosophy — Inspire curiosity. Improve lives. — we create meaningful work that helps people lead healthier, more fulfilling lives. Learn more at TrendyMinds.com
About Contour Ridge
Contour Ridge is a private equity firm based in San Antonio, TX. Contour Ridge provides founder-led businesses the capital and support they need to take their businesses to the next level. Led by passionate investment professionals and experienced operators, Contour Ridge is committed to helping strong businesses achieve outsized growth through a collaborative and deliberate approach. Learn more at ContourRidge.com