Borshoff Expands Account and Media Teams with New Hires

Borshoff, an award-winning creative and PR agency, announces three new hires, expanding its account and media teams.

Aniyah Frazier joins Borshoff as a Media Buyer, bringing experience in advertising, sales, and social media strategy and content development. In her new role, Frazier will provide strategy development for all media channels – both digital and traditional, paid digital and social platform management, and campaign optimization and reporting.

Bill Lovejoy is Borshoff’s new Senior Account Director. Lovejoy brings to Borshoff almost 30 years of expertise in advertising and branding, marketing and communications working for and with top-tier brands, such as Sears, Coca-Cola, Cummins, NIPSCO and the RCA Tennis Championships, to name just a few. Lovejoy recently rejoined Borshoff after three years leading the global brand function at Cummins. Prior to that, he spent 12-1/2 years at Borshoff. In his new role, Lovejoy will serve as the strategic account lead for client accounts, providing senior-level counsel; developing recommendations and strategies in collaboration with senior creative, media and video teams; and creating and implementing strategic plans to achieve client business objectives.

New Account Manager Brittany Marcus has experience in marketing, research, social media and campaign management to Borshoff. She owns her own consulting business, Snapsxstyles, and worked in the education field for five years, serving as a teacher and family and community coordinator for two Tindley Accelerated Schools. She also was a participant in Borshoff’s Diversity Bootcamp. In her new role, Marcus will act as the primary driver of the production of campaign materials from planning to concept to final delivery, while facilitating and supporting effective communication among team members, clients and vendors. She contributes fresh, innovative ideas while ensuring deliverables exceed the client’s expectations.

“We are excited to expand our team of communications professionals who will help us continue providing best-in-class service and expanding our expertise to meet the changing and growing needs of our clients and the overall marketplace,” said Borshoff CEO Karen Alter.