Well Done Marketing Promotes Lisa Sirkin Vielee to President

INDIANAPOLIS, Ind. (April 11, 2019) — Effective April 1, Indianapolis-based Well Done Marketing has promoted Lisa Sirkin Vielee to president. The decision comes as part of a comprehensive succession plan that began when Ken Honeywell, who founded the agency in 2005 with his now wife Becky, and Sirkin Vielee merged companies in 2015 to become a full-service marketing agency.

“I’ve seen many agencies shut their doors because the founder didn’t know when or how to step down. It was important to me to find the right leader to guide Well Done after I retire,” said Honeywell. “I’ve admired Lisa for a long time for her talent and thoughtfulness as well as her business success, and am confident she is the right person to take the agency forward.”

An online Harris Poll survey published in 2017 found that three of five small businesses do not have a transition plan. According to the survey, 47% of these business owners “simply believe it is not necessary.”

“It is a humbling task to follow in Ken’s footsteps,” Sirkin Vielee said. “Not only has he built a respected agency, his commitment to doing bold, honest work that makes our community a better place has guided our team for nearly 15 years. I am honored to carry on this work, both in Indianapolis and as we grow our book of business throughout the state of Indiana.”

As president, Sirkin Vielee will oversee business planning, strategic development, and staff operations. Honeywell will transition to full-time creative director, allowing him to focus on what he loves most—being a creative resource to clients and the team.

Sirkin Vielee joined Well Done Marketing in 2015 after the merger between Well Done and her public relations company, Gracie Communications. The agency now offers a full range of advertising, public relations, content marketing, digital strategy, video production, and web development services serving clients in healthcare, education, nonprofit, professional services, technology, and other industries.

Since it was founded, Well Done has grown from two to 26 people and has capitalized billings of close to $20 million. Its current client roster includes Hendricks Regional Health; Wabash Valley Power Association; Indiana Landmarks; Hancock Health; Lumina Foundation; The Julian Center; Katz, Sapper & Miller; and Duke Realty.

“The Julian Center, Indiana’s largest and most comprehensive provider of services for survivors of domestic and sexual violence, has relied heavily on our partners at Well Done Marketing to ensure that both our public messaging and internal communications are best in class,” said Catherine O’ Connor, president and CEO of The Julian Center. “Lisa’s promotion is just one more example of the outstanding business model Lisa and Ken have created. They continuously focus on the needs of their clients and the health of the business, and we couldn’t be more excited to continue our relationship with Lisa at the helm.”   

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About Well Done Marketing

Well Done Marketing is a full-service agency located in Indianapolis’s Fountain Square neighborhood, and is committed to providing bold work for clients doing good work in the world. To meet the entire team and learn more about the agency’s services, please visit welldonemarketing.com.

More about Lisa Sirkin Vielee

Lisa Sirkin Vielee is active in the community, including on the Health Foundation of Greater Indianapolis board and as a volunteer with Hamilton Southeastern High School and Guerin High School. She will begin work as a mentor for Pass the Torch for Women this May. Sirkin Vielee recently served on the Fishers Arts and Culture Commission steering committee, and has held positions as president of the Fishers Arts Council and marketing committee chair for Spotlight, a fundraiser for Indiana AIDS Fund. In addition, she is a recipient of the Sagamore of the Wabash award.

More about Ken Honeywell

As one of the founders of Tonic Ball, Ken Honeywell continues to serve on the board. He currently sits on the Second Helpings Advisory board and on the Spirit & Place Steering Committee, of which he is the past chair. He has served on the boards of Southeast Neighborhood School of Excellence, Second Story, and Musical Family Tree. He has also received the Mayor’s Community Service Award as well as the honor of November 18 being declared “Ken Honeywell Day.”