It has been eleven years since exhibitions, events and experiences specialists Ignition set up shop in an aircraft hangar in a field, with a lot of enthusiasm, not much phone reception, and a big idea: to create a sustainable, high-quality exhibitions and events company that would balance people and profit against environmental impact to make a positive difference.
In that time, a lot has changed for them: their offices have got bigger and better (thankfully), and international. Their numbers have increased tenfold, and so have their clients. Ignition have done amazing work in almost every country in the world, as well as huge amounts on their own doorstep in the UK and the USA. And they’ve strengthened their expertise in the aerospace and pharmaceutical industries, while also learning from other sectors and branching out into new ones, including their recent work at baby and child show, Kind & Jugend.
Given all these changes, you might think that their recent rebranding project was also about change: bringing their brand and identity up to date to match the new reality of what Ignition has become. But the team don’t think of it like that: they feel that as the years have gone by, they have become more and more focused on the founding principles of intelligent design (thinking happens before the doing) sustainability and delivering an outstanding service. They were heartened by how clearly that came through in all the research that underpinned this project, and by how strongly their people felt about those principles.
So why spend time, money and effort on a branding project if nothing fundamental has changed? Here’s why:
Entrepreneurial Spirit: Share ideas freely and even celebrate so-called failures as learning and growing experiences.
Personable Approach: No hierarchies. No egos. No divas. In business, people buy people and the agency always advocate for human-to-human interactions.
Intelligent Thinking: Thinking comes before doing. Every time.
Collaborative Working: The best minds need to work together towards the same goal – whether that’s clients, colleagues, industry experts or beyond.
Ignition have always believed that if a business has a clear purpose, then it will attract the right people, whether as partners, clients, suppliers or colleagues. This project has been an invaluable vindication of that belief and provides the platform for another ten years’ dedication to their goal of an intelligent, sustainable and high-quality business that puts people and planet ahead of profit.