Indy Chamber News Archives
Small businesses are very active in the global marketplace. In fact, 98 percent of United States exporters are small and medium-sized companies. With a deep-rooted history in manufacturing positioning the Indy region as a competitor in the domestic and global economies, the Indy metro is primed to take advantage of exporting activity.
To help locally based companies with an interest in exporting, ISBDC turns to
Andrew Reinke, President of Foreign Targets, Inc., an export management company creating and managing proactive export programs for small and medium sized manufacturing firms. Reinke is a paid consultant on the ISBDC team assisting their small business clients with export development and maintenance. Over the past 15 years, he has developed a system of helping these businesses develop and identify their export strategies – the Core 8 steps to Export Development:
- Export Readiness
Self assessment of current export activity - Market Research, Identification, and Assessment
Locating international customers for my product or service - Benchmarking
Identifying what similar companies doing with exporting - Foreign Market Representation
Finding partners at these locations - Promotion Strategy
Marketing product or service internationally - Assembling the Export Team
Identifying teammates - Assess and Adjust
Learning to stay on track when markets change - Maintain
Maintaining and growing export sales
As an added bonus, Central ISBDC is also a member of the Indy Chamber’s Entrepreneur Services that offers many opportunities to help businesses enter international markets. To learn more about exporting, contact Central ISBDC at [email protected].
