Finish Line Joins College Hoops Chatter with ‘Let’s Dance’ Campaign

Indy Chamber News Archives

Athletic retailer The Finish Line, Inc. (NASDAQ: FINL) brings to the court its newest omnichannel marketing campaign, “Let’s Dance,” with real-time and team-specific content to further engage college basketball fans as they head into the annual March frenzy. Once the buzzer sounds, Finish Line will dish up relevant product stories in-store, online and through its social community related to the tourney. Finish Line will also offer customers inspiration for their own bracket selections via expert picks from a team of influencers on its blog.

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