The opioid crisis has reached epic proportions with more people dying from overdoses per year than died in to the entire Vietnam War.

It’s no surprise then that everyone is concerned about this from families to entire communities to our legislators on both the state and federal levels.

However, while everyone is working with good intentions, people often let their emotions, gut feelings, or a moral compass drive attempted solutions, rather than data and evidence around effectiveness.

Here at Circle Social, we work with addiction treatment centers and behavioral health clinics across the US for their marketing and outreach to those struggling with addiction and underlying mental health issues. We also are involved in the conversation with community leaders here in Indy.

Like any digital marketing agency these days, we’re extremely data driven, so we also look at the data surrounding addiction and recovery. What we’ve found is that there are a lot of misconceptions and myths out there that are preventing us from finding effective solutions to the problem.

Let’s take a look at the myths and what the data tells us would be a better way forward.

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