INDIANAPOLIS – Valve+Meter, a performance marketing agency, announces it has hired two Vice President-level executives to join the agency’s leadership team. Darice Maxie has joined as vice president of strategy and sales, and Kelli Pettigrew has joined as vice president of account management. In her role, Maxie will lead new business development initiatives and provide strategic consult for clients. Pettigrew will be a client collaborator tasked with providing leadership and guidance to agency account team members working consistently to meet client goals.
“Both Darice and Kelli have the work ethic and passion to drive our business forward and help our clients better achieve their goals,” said Marcia Barnes, CEO and founder of Valve+Meter. “We look for leaders who have an unmatched skillset, but also a desire to serve. These women will be stewards for growth among our team and for our clients, and I can’t wait to see them both thrive in their respective roles.”
Maxie has provided marketing and communications services to hundreds of businesses throughout her career. She joins Valve+Meter after owning and operating her own results-oriented marketing agency, The Power Collective Marketing Agency.
“I’ve long been a fan of the work Marcia and the team at Valve+Meter do,” said Maxie. “I see the way Valve+Meter pushes for their clients, leaning into resiliency and rebounding in difficult times and innovating, testing and growing all the time. The ideology of performance-based marketing is something I’m passionate about, and I’m thrilled to help implement these strategies that help our clients win.”
Pettigrew has a wealth of marketing and business development experience, most recently serving as vice president of marketing and business development for RE/MAX Complete Indianapolis. She also was a founder and principal of Indianapolis-based agency The Basement and a principal at LEAP Agency in Cincinnati.
“Joining Valve+Meter is an exciting and natural step in my career,” said Pettigrew. “I appreciate an environment where transparency, accountability and passion reign supreme. Marketing can be an incredible agent for change and growth in any business, but the performance-based approach Valve+Meter takes on is so impactful. Because we lean on real data, we’re comfortable committing to achieving real results.”
Valve+Meter plans to hire for multiple additional positions throughout 2020 as the agency continues to serve more clients in the home services, B2B industries and more.
For more information about Valve+Meter, visit https://valveandmeter.com/
Valve+Meter is a performance marketing agency based in Indianapolis that works with B2B, B2C and home services clients across the country. With a focus on delivering real, tangible results that grow business, Valve+Meter offers marketing services including web development, SEO, paid media, brand management and more. For more information about Valve+Meter, visit https://valveandmeter.com/