TrendyMinds announced today that it has been selected as a finalist in the 2021 Fierce Pharma Marketing Awards which honor leadership, vision, innovation, and strategic accomplishments within the pharma marketing and advertising. TrendyMinds was recognized as a finalist in the categories of Social Media for Consumer and COVID-19 Pandemic Related Campaign.
In the Social Media for Consumer category, TrendyMinds was selected as a finalist for its 3 Steps to Prep campaign for Eli Lilly and Company. This campaign helped show people with diabetes how to prepare themselves, their spaces, and their technology for virtual telehealth visits with healthcare providers.
In the COVID-19 Pandemic Related Campaign category, TrendyMinds was selected as a finalist for its More Than Hope campaign for Eli Lilly and Company. This campaign aimed to benefit public health by driving greater awareness of monoclonal antibody treatment options for COVID-19.
Fierce Pharma Marketing’s expert panel of judges reviewed all submissions to determine which companies produced thought-provoking, innovative, and compelling campaigns across a wide range of media. See the full list of judges.
The winners will be announced at the Fierce Pharma Marketing Awards Dinner on September 29 at the Pennsylvania Convention Center in Philadelphia, as part of the Digital Pharma East Conference. The event is sponsored by DeepIntent, DrFirst, and Doximity.
“It’s been a challenging year for pharma, but it’s also been a creative and innovative one. Pharma marketers and their agencies quickly embraced pandemic-forced changes — moving to digital communications and figuring out how to shoot TV commercials safely, for instance — and continued to produce creative and compelling campaigns all year. We look forward to seeing everybody in Philadelphia in September where we will reveal the winning entries,” commented Tracy Station, Editor-in-Chief, Fierce Pharma. “We applaud TrendyMinds on their success.”
“The pandemic changed lives for everyone. It impacted the health of many and changed access to healthcare for all. We are humbled to have played a small part working alongside Lilly to help people learn about vital information and possible treatment options,” commented Trevor Yager, President & CEO, TrendyMinds. “Projects like 3 Steps to Prep and More Than Hope have given us special opportunities to truly improve lives through marketing and communications, and we are honored that these campaigns have been recognized by the Fierce Pharma Marketing Awards this year.”
To learn more about TrendyMinds, visit TrendyMinds.com or follow TrendyMinds on social media:
Questex helps people live better and longer. Questex brings people together in the markets that help people live better: travel, hospitality, and wellness; the industries that help people live longer: life science and healthcare; and the technologies that enable and fuel these new experiences. We live in the experience economy – connecting our ecosystem through live events, surrounded by data insights and digital communities. We deliver experience and real results. It happens here.
TrendyMinds, Inc. is a full-service marketing agency in Indianapolis and Tampa Bay that uses boundary-pushing strategic and creative services to solve unique challenges for healthcare, pharma, health insurance, and technology clients. Following our philosophy — Inspire curiosity. Improve lives. — we create meaningful work that helps people lead healthier, more fulfilling lives. Learn more at TrendyMinds.com
Senior Vice President
Vice President, Fierce Life Sciences Events