This is a personal invitation for you to participate in our second segment of research for 2019, “The Client Experience.”
“Client Experience” is one phrase that sets top-performing organizations apart from the pack. This is because outstanding commercial results depend on the ability to think from the customer’s point of view, while understanding the customer’s agenda, buying cycle and best interests.
It is our view that beyond a superficial reading of immediate client needs, the very best companies gain a deeper understanding of both the buyer’s long-term goals and the overall business climate.
This perspective has assisted us in creating five critical areas for our research:
- The Client Journey
- Identifying “Critical Moments”
- Benchmarking for Client Satisfaction
- Engaging the Team
- Sustaining Symbiotic Value
In summary, we would say this: Client experience is set to become one of the most important issues facing businesses in every market. It’s value? It increases spend and loyalty, reduces cost, promotes your company through positive word-of-mouth, differentiates you from your competition, and can justify charging premium prices for your products and services.
In return for your participation, we will provide an exclusive early copy of our Summary report, followed by the full and comprehensive version, shortly afterward containing not only the survey results but also our thoughts, observations, and recommendations.
Thank you again for your time – you should need no more than ten minutes to answer the questions.