In honor of National Recovery Month, Overdose Lifeline is launching a new campaign meant to inspire greater understanding and empathy around the disease of addiction and remove the social stigmas that surround those affected by the disease.
The #ChooseEmpathy movement will launch with a compelling online video and include grassroots efforts to educate communities and youth on addiction and substance use disorder. Additional communication efforts will aim to lessen stigmas and common misperceptions around addiction and recovery, promote positive cultural change, and, ultimately, help those on their roads to healing.
We are asking individuals to commit to using stigma-reducing language when discussing addiction and sign a change.org petition to ask the new media organizations do the same. As a supporter of this issue, we would be honored and endlessly grateful if you would consider sharing our film and signing our petition. Please see the film, link to petition and additional campaign materials here: