The Marion County Public Health Department launched the “What are friends for?” ad campaign which features two former substance use disorder patients – Richard and Jeannie. The ad campaign will run from March 1, 2020 through at least June 30, 2020 and is funded by the National Association of County and City Health Officials’ Implementing Overdose Prevention Strategies at the Local Level (IOPSLL) grant.
With an increase in opioid-related overdoses across Marion County, the “What are friends for?” campaign reminds us that substance use disorder can happen to any of us or our loved ones. The campaign will show compassion and understanding can change the stigma around this disorder and provide resources to those in need.
Substance use disorder is a chronic medical condition that requires treatment and can affect anyone. The campaign will raise awareness of the disorder and emphasize the legality of carrying naloxone, a federally-approved medication used to reverse the effects of an opioid overdose. Naloxone is available at many pharmacies in Marion County and can be obtained by anyone who believes someone they know is at risk of an opioid overdose. The Marion County Public Health Department also provides naloxone to residents who attend free trainings on how to administer the drug. More information is available here: http://marionhealth.org/friends/