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FRANKLIN, Ind. – Leadership Johnson County will host Entrepreneurial Marketing for the Small Business on Friday, December 11, 2020 from 9:00 a.m. to 12 noon, in a virtual workshop setting, via Zoom.

This workshop will provide entrepreneurial marketing techniques for business owners and marketing managers. Attendees will learn strategies to build rapport with their customers and then design a way to implement these strategies to meet their needs.

As a result of this workshop, participants will: gain a basic understanding of entrepreneurial marketing techniques, learn strategies to build rapport with their customers, and outline a way to implement marketing strategies to meet their needs.

The facilitator, Dr. Sara L. Cochran, is a Clinical Assistant Professor of Entrepreneurship in the Kelley School of Business at Indiana University. She serves on the Board of Directors of the United States Association for Small Business and Entrepreneurship and was a 2015 graduate of Leadership Columbia (Missouri). Sara has worked in entrepreneurship education for 10 years after beginning her professional career in grocery marketing and special events. Sara has been awarded the DSEF Best Paper Award, ARBE Dissertation Award, Emerging Scholar from the USASBE MWE SIG, and a Schulze Publication. She holds a PhD from the University of Missouri, and a BA and MA from Drury University.

The workshop will be held virtually via Zoom. Registration is required. Tickets are $49 per person for Leadership Johnson County Signature Program graduates, Franklin College alumni, Franklin and Indy Chamber of Commerce members, and Aspire members. General public pricing is $59 per person. Group discounts are available.

The workshop is underwritten by Community Health Network and Vectren.

For more information or to register for the event, please visit our website at www.leadershipjohnsoncounty.org or contact Bea Northcott at bnorthcott@franklincollege.edu.

Leadership Johnson County at Franklin College began in 1994 to promote community involvement and creative community problem-solving among people who live and work in and around Johnson County, Indiana. A non-profit, non-political organization, LJC provides professional development through a nine-month Signature Program, half-day and full-day workshops, a Youth Leadership Academy, and more. Visit our website at www.leadershipjohnsoncounty.org.

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