Borshoff, an award-winning creative and PR agency, announces Jordan Overton as its new Digital Media & Analytics Manager. Overton brings to Borshoff more than a decade of experience in digital and traditional marketing, website management, and social media strategy and implementation.
In his new role, Overton will be responsible for planning and placing effective digital media initiatives, analyzing outcomes, and sharing insights and recommendations. He will work in close collaboration with the rest of Borshoff’s digital media and website team to plan and execute tactics based on customized strategies and develop valuable campaign insights.
Overton holds a bachelor’s degree in Journalism with a Concentration in Public Relations, plus a minor in Advertising, from Indiana University Purdue University Indianapolis (IUPUI).
“With his breadth of expertise in a variety of digital services, Jordan is a valuable addition to our expanding digital and media team,” said Borshoff CEO Karen Alter. “Together with the other senior-level digital team members, Jordan will allow us to further integrate Borshoff’s digital capabilities into strategic solutions for our clients.”