Borshoff, an award-winning creative and PR agency, announces Justin Lacey as its new Digital Director and Erin Theis as its new Media Director.
Lacey brings to Borshoff more than 15 years of experience in digital marketing; website design and development; and video gaming strategy, ideation, design and production. In his new role, Lacey will direct the strategy and execution of all digital projects for Borshoff clients, including websites, apps, games, augmented and virtual reality, and artificial intelligence technologies, among others. He will oversee a team of digital designers, architects and developers. Lacey holds a bachelor’s degree in Computer Graphics Technology from Purdue University.
Theis’ 23 years of advertising experience includes more than 15 years as a media director. She specializes in a comprehensive approach of traditional and digital advertising strategy, planning and buying – negotiating buys directly with media partners and overseeing placement with Google, Bing, Facebook, Instagram, Spotify and several other platforms. As Media Director at Borshoff, Theis will lead a media team in planning and buying for advertising and paid media campaigns, both digital and traditional, creating and directing the implementation of media plans that drive results for clients. Theis holds a bachelor’s degree in Advertising and Marketing from Ball State University.
“Justin and Erin are talented professionals who bring senior-level expertise to our growing digital and media services, as well as innovative approaches to help our clients meet their marketing and business goals,” said Borshoff CEO Karen Alter. “Their experience and commitment to best-in-class service allow us to provide an even more focused and strategic complement of solutions for our clients.”