Every year, NBA teams strive to outdo each other off the court as well as on it, and they have opportunities to accomplish this through creative marketing. One such opportunity is the much-anticipated release of the season schedule. On August 12, the new video for the Pacers upcoming season was released to overwhelmingly positive reactions from the denizens of the Internet.
In less than 24 hours, the original tweet from the Pacers reached 9,900+ Likes, 2,800+ retweets, and 370,000+ views.
This year, the Pacers collaborated with a local tech company, BitLoft, which prides itself on collaborating with partners to develop customized solutions.
The video lists game dates through parodies of the Netflix streaming service as well as well-known movies and TV series, including Black Panther, Stranger Things, Little Miss Sunshine, The Crown, and more.