At Clif, we’re passionate about food. Food that feeds and inspires the adventure in all of us. Whether you’re going on a hike, hitting the slopes, or competing in a triathlon, our recipes are purposefully crafted to help provide the energy you need.
Here at Clif Bar & Company, we are a private, family and employee-owned company, guided by five “bottom lines”, or what we call our Five Aspirations: Sustaining our People, Community, Planet, Brands and Business. These aspirations help us consider decisions from multiple perspectives that we value, and we choose the word “aspiration” in recognition that we’re on a journey and can always do more in each of these areas. Like the spokes of a wheel, the Five Aspirations keep our company in balance as we move forward.