Marketing in the COVID-19 Era
This webinar provides participants with marketing strategies for keeping their firm’s product-line-solutions relevant to this “new normal” marketplace. Because of the virus pandemic, both business and retail customers are redefining how they purchase products in this new market reality. Businesses might ask if current solutions offered by their product lines still provide value to customers in the marketplace. What must firms do to win back existing customers and attract new business in these market conditions?
This session is presented by Indiana University Kelley School of Business Senior Lecturer of marketing J. Shannon Threlkheld. Topics for discussion include best practices for building and maintaining a strong brand presence with customers, strategies for repositioning your company’s existing product line solutions, and smart insights for growing your firm’s market share in the COVID-19 era.
More about the partnership with Kelley School of Business Office of Executive Education
In partnership with the Kelley School of Business Office of Executive Education, The Indy Chamber is launching the Rapid Recovery Series beginning May 26. These virtual courses will be led by Kelley School professors and are crafted to teach small business owners best practices and strategies on how to effectively reopen and recover from the COVID-19 pandemic. The series will present a new class each Tuesday and Thursday from 4:00–5:00 pm between May 26 and June 18, with 45 minutes of presentation and 15 minutes left for Q&A from attendees. This 8-part series will cover topics ranging from setting a recovery strategy and rebuilding business financials to repairing supply chains and attracting new customers. Sessions are free and open to the public, and recordings of each session will be made available on the Rapid Response Hub at response.indychamber.com.