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An emerging area of research in land economics is centered on revenue generation related to land use, and a deeper economic analysis of how we leverage the value of land resources through planning. Urban3, located in Asheville, NC, conducts research and analysis of readily available local government data (specifically parcel-level data including ownership, tax values, exemptions and building information) and utilizes that data to create a visual, three-dimensional representation of land value, tax value and value per acre trends in a graphic representation that is very easy to understand for both laypeople and wonks alike. This information can inform many different decisions, including land-use, zoning, taxation, capital planning and future infrastructure needs.



Joe Minicozzi is an urban planner imagining new ways to think about and visualize land use, urban design and economics. Joe founded Urban3 to explain and visualize market dynamics created by tax and land use policies. Urban3’s work establishes new conversations across multiple sectors, policy makers, and the public to creatively address the challenges of urbanization. Urban3’s extensive studies have ranged geographically from over 30 states, Canada, Australia and New Zealand.

Joe holds a Bachelor of Architecture from the University of Miami and Master of Architecture and Urban Design from Harvard University. In 2017, Joe was recognized as one of the 100 Most Influential Urbanists of all time.


Date and Time

Thursday, May 31
12:00 pm – 1:00 pm EDT


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