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DTSTART;TZID=America/Indiana/Indianapolis:20251015T120000
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SUMMARY:Masterclass
DESCRIPTION:This event is Members & BOI Coaching Clients ONLY. \nAt this event\, Indy Chamber members share valuable information\, providing entrepreneurs and business owners with the essential resources they need to thrive. \n\nMASTERCLASS TOPIC: Media Planning – Principles & Priorities\nCLASS DESCRIPTION:\nThis masterclass is designed to help you make smarter media investment decisions in today’s fragmented advertising landscape. With limited budgets\, time\, and resources\, many businesses struggle to know where to spend and how to measure success. This session will break down core principles of effective media planning\, budgeting strategies\, and common pitfalls to avoid\, while providing actionable steps to maximize impact and return on investment. \nKEY TAKEAWAYS:\nBy the end of this session\, we will address topics like how to: \n\nSet clear business objectives and align media choices to help drive awareness\, leads\, or sales\nIdentify and prioritize the right channels based on audience insights\, cost efficiency\, and measurability\nBalance short-term wins with long-term brand growth through smart campaign planning\nAvoid common mistakes such as spreading efforts too thin\, chasing trends\, or neglecting data-driven insights\n\n\nSPEAKERS:\nLiz Robinson\nVice President of Media \nLiz brings nearly 20 years of industry expertise to her role as Vice President of Media. Since joining The Basement in 2018\, Liz has played a pivotal role in establishing & growing the Media team from just a few members to a thriving department. With a degree in Psychology\, Liz approaches media strategy through the lens of consumer behavior\, using research and analysis to drive consumer engagement. She believes in pushing the boundaries\, asking insightful questions\, and uncovering creative solutions in even the most data-driven environments. \nAbby Fountain\nAssociate Media Director \nAbby is an accomplished advertising professional with 18 years of experience spanning awareness\, retail\, and demand generation campaigns. She has led both local and national initiatives\, partnering closely with clients to deliver results at every stage — from upfront research and strategic planning to campaign execution and performance analysis. A graduate of Ball State University\, Abby brings the same dedication she shows in her work to her love of college sports\, especially Indiana University basketball. \nLizzy Morehouse\nAssociate Media Director \nLizzy started her career at Razorfish Seattle\, working on the Hulu brand awareness and lead generation initiatives. She went on to lead media strategy for clients like Regence Blue Cross Blue Shield\, Hydro Flask\, and Osprey backpacks at Seattle’s Cole & Weber\, now known as VML Seattle. Since joining The Basement in 2022\, she has led the strategy & execution of key media campaigns and has played a key role in growing our partnership with Indiana University. Based in Portland\, Oregon\, she’s always up for a conversation—whether it’s about the latest pop culture buzz\, the power of video and native media\, or\, even better\, both.
URL:https://indychamber.com/event/masterclass-oct25/
LOCATION:Virtual Event
CATEGORIES:BOI Coaching Clients,Virtual Event,Workshop
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DTSTART;TZID=America/Indiana/Indianapolis:20251027T113000
DTEND;TZID=America/Indiana/Indianapolis:20251027T130000
DTSTAMP:20260525T174358
CREATED:20241209T160007Z
LAST-MODIFIED:20250826T143452Z
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SUMMARY:Breakthrough Selling: The Handoff
DESCRIPTION:Are you on the hunt for sustained sales momentum? If you answered yes\, then this is the training for you! \nJoin the Indy Chamber and Trustpointe for lunch and an opportunity to improve processes\, personal performance\, and results to become the high-achieving sales professional you’ve been striving to be. \nSESSION TOPIC: The Handoff \nHanding off a project to your customer service agent is often fraught with miscommunication. Having a clear\, precise handoff is essential to the success of Team Selling. In this Breakthrough session\, our hosts and experts from Sandler Trustpointe will take you on a clear and precise path to a successful handoff.
URL:https://indychamber.com/event/breakthrough-selling-oct25/
LOCATION:Sandler Training Trustpointe\, 6626 East 75th Street\, Indianapolis\, IN\, 46250\, United States
CATEGORIES:In-Person Event,Members Only,Workshop
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DTSTART;TZID=America/Indiana/Indianapolis:20251028T090000
DTEND;TZID=America/Indiana/Indianapolis:20251028T100000
DTSTAMP:20260525T174358
CREATED:20250827T180054Z
LAST-MODIFIED:20250903T132139Z
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SUMMARY:Masterclass
DESCRIPTION:At this event\, Indy Chamber members share valuable information\, providing entrepreneurs and business owners with the essential resources they need to thrive. \nProtect Indiana – Safeguarding Your Business and Family from Cybercrime\nPresentation By: Reveal Risk & Ice Miller LLP \nIn today’s digital age\, cyber threats are no longer just an IT concern; they’re a critical business risk that can impact your bottom line\, reputation\, and even the security of your employees and their families. The Indianapolis Chamber is proud to present a Master Class designed specifically for business leaders like you\, regardless of your technical background\, to empower you with the knowledge and tools needed to combat this evolving threat. \nJoin us for “Protect Indiana: Protecting Our Companies and Families from Cyber Crime\,” an engaging and eye-opening session featuring two unparalleled experts: \n\nAaron Pritz\, CEO of Reveal Risk: A seasoned cybersecurity consultant\, Aaron leads a boutique firm specializing in helping businesses navigate complex cyber landscapes.\nJim Watson\, Partner at Ice Miller and Former FBI Agent: Jim brings a wealth of experience from his distinguished career with the FBI\, offering a unique law enforcement and legal perspective on cybercrime.\n\nTogether\, Aaron and Jim are pooling their diverse experiences – from corporate strategy and consulting to active law enforcement and legal practice – to deliver a master class that is as insightful as it is actionable. \nWhat You Can Expect:\nThis isn’t a technical lecture; it’s a dynamic discussion packed with real-world stories\, live demonstrations of sophisticated scam techniques (including the alarming use of AI and deepfakes)\, and practical\, easy-to-implement advice. You’ll gain a clear understanding of the current cyber threat landscape and what you\, as a business leader\, need to know and do to minimize risk for your organization. \nWhy This Master Class Is a Must-Attend:\nIn just one session\, you will: \n\nUnderstand the Cyber Landscape: Get a comprehensive overview of today’s cyber threats and their direct implications for your business.\nSpot Emerging Trends: Learn how cybercriminals are leveraging cutting-edge technologies like AI and deepfake to develop new attack vectors\, and how to recognize them.\nGain Actionable Strategies: Walk away with concrete tips\, practical guidance\, and key questions to ask within your own organization to immediately enhance your cybersecurity posture.\n\nDon’t let your business become another statistic. This Master Class is an invaluable opportunity to proactively safeguard your company\, protect your assets\, and ensure the well-being of your employees and their families. Prioritize your attendance and arm yourself with the knowledge to thrive securely in an increasingly connected world.
URL:https://indychamber.com/event/masterclass-october2025/
LOCATION:Virtual Event
CATEGORIES:BOI Coaching Clients,Virtual Event,Workshop
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