BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Indy Chamber - ECPv6.17.5//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Indy Chamber
X-ORIGINAL-URL:https://indychamber.com
X-WR-CALDESC:Events for Indy Chamber
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Indiana/Indianapolis
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20250309T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20251102T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20260308T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20261101T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20270314T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20271107T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Indiana/Indianapolis:20261209T120000
DTEND;TZID=America/Indiana/Indianapolis:20261209T130000
DTSTAMP:20260915T163536Z
CREATED:20251119T211350Z
LAST-MODIFIED:20260915T163536Z
UID:10000511-1796817600-1796821200@indychamber.com
SUMMARY:Masterclass
DESCRIPTION:This event is Members & BOI Coaching Clients ONLY. \nAt this event\, Indy Chamber members share valuable information\, providing entrepreneurs and business owners with the essential resources they need to thrive. \nTOPIC: Is Your Data Lying to You? When Market Research Breaks \n\nAI has made it easier than ever to launch a survey and to get confidently wrong answers. Businesses are asking customers direct questions that a chatbot suggested\, trusting DIY panels of unknown quality\, and steering major decisions with a single score. The result is data that looks clean\, reassures everyone\, and quietly points the wrong way. In this session\, SMARI pulls back the curtain on why feedback data deceives through leading questions\, unreliable audiences\, comparative bias\, and metrics that flatter rather than inform\, and shows leaders how to tell good data from bad before it costs them. Because people aren’t rational\, the way you ask determines what you learn. \nKey Take-Aways \n• Ask the question behind the question: Why customers can’t reliably tell you what they want\, and how trade-off and choice-based thinking surfaces what they’ll actually do\, so you can stop getting aspirational answers to literal questions \n• A field guide to data you can trust: How to spot the red flags in DIY and AI-built research\, such as leading questions\, mystery audiences\, false positives\, and the difference between a number that reassures and a number that predicts\, plus when DIY feedback is genuinely good enough. \n• Retire the metrics that mislead: Why single-score measures can give a dangerously rosy picture\, and what to watch instead so your data drives sound decisions rather than confident mistakes. \n\nGreat news! All Masterclasses now offer the option to enable Spanish subtitles.\n\nHere’s how:\n\nAfter logging in\, click the “More” button\, select “Language – Speech\,” and choose “Show Captions.”\nNext\, go to “Settings\,” select “Language\,” and choose “Translate to Spanish.”\n\nEasy as that! If you have any questions\, please contact Stephanie James at sjames@businessownership.com.\n\n\n\n¡Excelente noticia! Todas las Masterclasses ahora ofrecen la opción de activar los subtítulos en español.\n\nPara activar los subtítulos en español\, sigue estos pasos:\n1. Después de iniciar sesión\, haz clic en el botón “Más”\, selecciona “Idioma – Voz” y elige “Mostrar subtítulos”.\n2. Luego\, ve a “Configuración”\, selecciona “Idioma” y elige “Traducir al español”.\n\n¡Tan fácil como eso! Si tienes alguna pregunta\, contacta a Stephanie James en sjames@businessownership.com.
URL:https://indychamber.com/event/masterclass-dec2026/
LOCATION:Virtual Event
CATEGORIES:BOI Coaching Clients,Virtual Event,Workshop
ATTACH;FMTTYPE=image/png:https://indychamber.com/wp-content/uploads/2025/11/Header_Masterclass_11.11.25.png
END:VEVENT
END:VCALENDAR