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DTSTART;TZID=America/Indiana/Indianapolis:20260708T120000
DTEND;TZID=America/Indiana/Indianapolis:20260708T130000
DTSTAMP:20260610T190228Z
CREATED:20251119T180041Z
LAST-MODIFIED:20260610T190228Z
UID:10000470-1783512000-1783515600@indychamber.com
SUMMARY:Masterclass
DESCRIPTION:This event is Members & BOI Coaching Clients ONLY. \nAt this event\, Indy Chamber members share valuable information\, providing entrepreneurs and business owners with the essential resources they need to thrive. \n\n\nTopic: From choices to results\, build the life you crave!\nDecisions\, decisions\, decisions! Our everyday lives are full of them\, decision fatigue is a real thing\, so is the desire for financial stability and peace. The choices we make define the reality we live\, how then do we make choices that create the reality we crave? How do we build a life of financial confidence even if we don’t have evidence of our capacity to do so? It all starts with our choices and who we are. In this masterclass\, I will demonstrate your immense capacity to create the life you envision\, making a dream come true\, introducing you to the possibility formula. \nIn this session\, attendees can expect to learn: \n\nHow To Take Yourself Seriously\nHow To Create Freedom Without Sacrifice\nHow to build Confidence & Self-Trust\n\n\nChristiane Michael David is a Certified Life & Money Coach and co-founder of Green Wealth Legacy. A Life coaching practice\, where she helps high-achieving women redefine their relationship with money through a unique blend of mindset mastery\, emotional awareness\, and practical financial planning. With a deep understanding that money isn’t just about math\, it’s about identity\, confidence\, and clarity. \nChristiane guides her clients to uncover the beliefs that drive their financial behaviors\, and equips them with simple\, sustainable systems to manage their money with ease and design the life they desire.
URL:https://indychamber.com/event/masterclass-july2026/
LOCATION:Virtual Event
CATEGORIES:BOI Coaching Clients,Virtual Event,Workshop
ATTACH;FMTTYPE=image/png:https://indychamber.com/wp-content/uploads/2025/11/Header_Masterclass_11.11.25.png
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BEGIN:VEVENT
DTSTART;TZID=America/Indiana/Indianapolis:20260713T090000
DTEND;TZID=America/Indiana/Indianapolis:20260713T100000
DTSTAMP:20260609T134257Z
CREATED:20251119T180219Z
LAST-MODIFIED:20260609T134257Z
UID:10000471-1783933200-1783936800@indychamber.com
SUMMARY:Member Orientation
DESCRIPTION:Jumpstart or re-start your Indy Chamber membership. \nAttend this event to gain insights into the Indy Chamber’s mission\, vision\, impact\, and how to maximize your benefits. Discover strategies to broaden your prospect pool\, save money\, and finance your business. You’ll also get the opportunity to introduce yourself to approximately 25 new members. See you there! 
URL:https://indychamber.com/event/member-orientation-july2026/
LOCATION:Virtual Event
CATEGORIES:Members Only,Virtual Event
ATTACH;FMTTYPE=image/png:https://indychamber.com/wp-content/uploads/2025/11/Header_MemberOrientation_11.11.25.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Indiana/Indianapolis:20260720T180000
DTEND;TZID=America/Indiana/Indianapolis:20260720T190000
DTSTAMP:20260609T130442Z
CREATED:20260608T165854Z
LAST-MODIFIED:20260609T130442Z
UID:10000536-1784570400-1784574000@indychamber.com
SUMMARY:Bilingual Business Webinar
DESCRIPTION:El Consejo de Negocios Hispanos le invita a participar en este seminario virtual. \n\nESPAÑOL \nTopic: Finanzas claras\, negocios más fuertes \nEste webinar brinda una introducción clara y práctica a la gestión financiera para pequeñas empresas. Aprenderás la importancia de administrar bien tus finanzas\, cómo empezar a organizarlas\, los principales ratios financieros y los conceptos básicos de los estados financieros\, así como su relevancia para la toma de decisiones. Una sesión esencial para fortalecer la salud financiera de tu negocio. \nPresentador invitado: Victor Lizano\, Assistant Vice President and Community Business Banker at First Merchants. \n\nENGLISH \nTopic: Clear finances\, stronger businesses \nThis webinar provides a clear and practical introduction to financial management for small businesses. You will learn the importance of properly managing your finances\, how to start organizing them\, key financial ratios\, and the basic concepts of financial statements\, as well as their relevance for decision-making. An essential session to strengthen your business’s financial health. \nGuest Speaker: Victor Lizano\, Assistant Vice President and Community Business Banker at First Merchants.
URL:https://indychamber.com/event/bilingual-business-webinar-july2026/
LOCATION:Virtual Event
CATEGORIES:Virtual Event,Workshop
ATTACH;FMTTYPE=image/png:https://indychamber.com/wp-content/uploads/2026/03/WebsiteHeader_BilingualWebinar_3.2.26.png
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BEGIN:VEVENT
DTSTART;TZID=America/Indiana/Indianapolis:20260804T090000
DTEND;TZID=America/Indiana/Indianapolis:20260804T100000
DTSTAMP:20260610T192237Z
CREATED:20251119T202112Z
LAST-MODIFIED:20260610T192237Z
UID:10000475-1785834000-1785837600@indychamber.com
SUMMARY:Member Orientation
DESCRIPTION:Jumpstart or re-start your Indy Chamber membership. \nAttend this event to gain insights into the Indy Chamber’s mission\, vision\, impact\, and how to maximize your benefits. Discover strategies to broaden your prospect pool\, save money\, and finance your business. You’ll also get the opportunity to introduce yourself to approximately 25 new members. See you there! 
URL:https://indychamber.com/event/member-orientation-aug2026/
LOCATION:Virtual Event
CATEGORIES:Members Only,Virtual Event
ATTACH;FMTTYPE=image/png:https://indychamber.com/wp-content/uploads/2025/11/Header_MemberOrientation_11.11.25.png
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BEGIN:VEVENT
DTSTART;TZID=America/Indiana/Indianapolis:20260819T120000
DTEND;TZID=America/Indiana/Indianapolis:20260819T130000
DTSTAMP:20260722T152121Z
CREATED:20251119T202651Z
LAST-MODIFIED:20260722T152121Z
UID:10000479-1787140800-1787144400@indychamber.com
SUMMARY:Masterclass
DESCRIPTION:This event is Members & BOI Coaching Clients ONLY. \nAt this event\, Indy Chamber members share valuable information\, providing entrepreneurs and business owners with the essential resources they need to thrive. \n\nRep Your Brand: How To Create a Brand Blueprint for Your Business!  \nCourse Description \nIn today’s competitive market\, your brand is more than a logo—it’s how your people show up\, how your culture is experienced\, and how your company is perceived every day. \nIn this masterclass\, Travis Brown\, CEO of Team Image and Founder of Mojo Up Marketing + Media\, introduces the Rep Your Brand framework—a practical approach to aligning your team\, strengthening your culture\, and activating your brand through intentional experiences\, apparel\, and visibility. \nAttendees will learn how to move beyond transactional branding and build a consistent\, unified brand that employees believe in\, represent\, and take pride in—internally and externally. \nThis session is designed for leaders who want to create stronger culture\, improve brand consistency\, and turn their people into everyday brand ambassadors. \nKey Takeaways \n\n How to Turn Your Employees Into Brand Ambassadors\nLearn how to align your team around a shared identity so your brand is consistently represented across every touchpoint.\n The Rep Your Brand Framework (Culture + Visibility + Consistency)\nA simple system to ensure your brand shows up the right way—through people\, apparel\, environments\, and experiences.\n How to Use Branded Gear Strategically (Not Just Swag)\nUnderstand how to use apparel\, uniforms\, and promotional products to build pride\, reinforce culture\, and create daily brand visibility.\n\n\nGreat news! All Masterclasses now offer the option to enable Spanish subtitles.\nHere’s how:\n\nAfter logging in\, click the “More” button\, select “Language – Speech\,” and choose “Show Captions.”\nNext\, go to “Settings\,” select “Language\,” and choose “Translate to Spanish.”\n\nEasy as that! If you have any questions\, please contact Stephanie James at sjames@businessownership.com.\n\n\n\n\n\n¡Excelente noticia! Todas las Masterclasses ahora ofrecen la opción de activar los subtítulos en español.\n\nPara activar los subtítulos en español\, sigue estos pasos:\n1. Después de iniciar sesión\, haz clic en el botón “Más”\, selecciona “Idioma – Voz” y elige “Mostrar subtítulos.”\n2. Luego\, ve a “Configuración”\, selecciona “Idioma” y elige “Traducir al español.”\n\n¡Tan fácil como eso! Si tienes alguna pregunta\, contacta a Stephanie James en sjames@businessownership.com.
URL:https://indychamber.com/event/masterclass-aug2026/
LOCATION:Virtual Event
CATEGORIES:BOI Coaching Clients,Virtual Event,Workshop
ATTACH;FMTTYPE=image/png:https://indychamber.com/wp-content/uploads/2025/11/Header_Masterclass_11.11.25.png
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BEGIN:VEVENT
DTSTART;TZID=America/Indiana/Indianapolis:20260827T090000
DTEND;TZID=America/Indiana/Indianapolis:20260827T100000
DTSTAMP:20260610T193108Z
CREATED:20251119T202948Z
LAST-MODIFIED:20260610T193108Z
UID:10000482-1787821200-1787824800@indychamber.com
SUMMARY:Virtual Speed Networking
DESCRIPTION:Are you ready to connect with approximately 20 members in one short hour? Virtual Speed Networking\, previously known as Powernet\, is a fun\, high-energy virtual speed networking event supported by the Indy Chamber Ambassadors. It’s the perfect opportunity to share your business story and make connections with potential clients and partners!!  \nPLEASE NOTE: Virtual Speed Networking begins promptly at 9 a.m. You must be on time to participate due to the breakout rooms we create for networking. The first breakout session will begin promptly at 9:05 a.m. If you are late\, you may either wait until the second breakout room begins or choose to join us next month. Thank you for your cooperation and understanding.
URL:https://indychamber.com/event/powernet-aug2026/
LOCATION:Virtual Event
CATEGORIES:Members Only,Virtual Event,Workshop
ATTACH;FMTTYPE=image/png:https://indychamber.com/wp-content/uploads/2025/11/Header_Powernet_11.11.25.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Indiana/Indianapolis:20260901T090000
DTEND;TZID=America/Indiana/Indianapolis:20260901T100000
DTSTAMP:20260610T193226Z
CREATED:20251119T203347Z
LAST-MODIFIED:20260610T193226Z
UID:10000485-1788253200-1788256800@indychamber.com
SUMMARY:Member Orientation
DESCRIPTION:Jumpstart or re-start your Indy Chamber membership. \nAttend this event to gain insights into the Indy Chamber’s mission\, vision\, impact\, and how to maximize your benefits. Discover strategies to broaden your prospect pool\, save money\, and finance your business. You’ll also get the opportunity to introduce yourself to approximately 25 new members. See you there! 
URL:https://indychamber.com/event/member-orientation-sep2026/
LOCATION:Virtual Event
CATEGORIES:Members Only,Virtual Event
ATTACH;FMTTYPE=image/png:https://indychamber.com/wp-content/uploads/2025/11/Header_MemberOrientation_11.11.25.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Indiana/Indianapolis:20260916T120000
DTEND;TZID=America/Indiana/Indianapolis:20260916T130000
DTSTAMP:20260722T151934Z
CREATED:20251119T205204Z
LAST-MODIFIED:20260722T151934Z
UID:10000489-1789560000-1789563600@indychamber.com
SUMMARY:Masterclass
DESCRIPTION:This event is Members & BOI Coaching Clients ONLY. \nAt this event\, Indy Chamber members share valuable information\, providing entrepreneurs and business owners with the essential resources they need to thrive. \n\nRethinking Burnout: Strategies for Individuals and Organizations\nIt feels like burnout has been the buzzword for the past decade\, so why does it never seem to be solved? Mental health leave Is up 65% in the past year\, so the question of burnout is still not being answered. In this workshop\, we will discuss what burnout is\, and how to address it at an individual and organizational level. Help make burnout a thing of the past in your life and business. \nKey Take-Aways\n– Develop a routine for combating burnout in your personal life \n– Identify ways to create burnout-resistant motivation in your organization \n-Understand how solving burnout isn’t a one time issue\, but a dedictaion to wellness. \n\n\n\n\nKat Nick has been a mental health therapist for the past ten years and recently pivoted into the wellness consulting space with her business\, KN Wellness Partnership. \nKat specializes in partnering with organizations and brands that are looking to build or rebuild a culture of wellness and humanness\, either as a response to change or as a key foundational component of a growing business. To do this\, Kat helps through strategy implementation\, workshops\, speaking events\, one-on-one or group coaching\, and anything that fosters a work environment that cares about the humans that run it. \nKat’s mission is dedicated to normalizing mental health and wellness conversations\, making wellness accessible at every level of business\, and fostering environments where humanness thrives as personal and professional boundaries evolve. \n\nGreat news! All Masterclasses now offer the option to enable Spanish subtitles.\nHere’s how:\n\nAfter logging in\, click the “More” button\, select “Language – Speech\,” and choose “Show Captions.”\nNext\, go to “Settings\,” select “Language\,” and choose “Translate to Spanish.”\n\nEasy as that! If you have any questions\, please contact Stephanie James at sjames@businessownership.com.\n\n\n\n\n\n¡Excelente noticia! Todas las Masterclasses ahora ofrecen la opción de activar los subtítulos en español.\n\nPara activar los subtítulos en español\, sigue estos pasos:\n1. Después de iniciar sesión\, haz clic en el botón “Más”\, selecciona “Idioma – Voz” y elige “Mostrar subtítulos.”\n2. Luego\, ve a “Configuración”\, selecciona “Idioma” y elige “Traducir al español.”\n\n¡Tan fácil como eso! Si tienes alguna pregunta\, contacta a Stephanie James en sjames@businessownership.com.
URL:https://indychamber.com/event/masterclass-sep2026/
LOCATION:Virtual Event
CATEGORIES:BOI Coaching Clients,Virtual Event,Workshop
ATTACH;FMTTYPE=image/png:https://indychamber.com/wp-content/uploads/2025/11/Header_Masterclass_11.11.25.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Indiana/Indianapolis:20261006T090000
DTEND;TZID=America/Indiana/Indianapolis:20261006T100000
DTSTAMP:20260909T170710Z
CREATED:20251119T205423Z
LAST-MODIFIED:20260909T170710Z
UID:10000492-1791277200-1791280800@indychamber.com
SUMMARY:Member Orientation
DESCRIPTION:Jumpstart or re-start your Indy Chamber membership. \nAttend this event to gain insights into the Indy Chamber’s mission\, vision\, impact\, and how to maximize your benefits. Discover strategies to broaden your prospect pool\, save money\, and finance your business. You’ll also get the opportunity to introduce yourself to approximately 25 new members. See you there! 
URL:https://indychamber.com/event/member-orientation-oct2026/
LOCATION:Virtual Event
CATEGORIES:Members Only,Virtual Event
ATTACH;FMTTYPE=image/png:https://indychamber.com/wp-content/uploads/2025/11/Header_MemberOrientation_11.11.25.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Indiana/Indianapolis:20261021T120000
DTEND;TZID=America/Indiana/Indianapolis:20261021T130000
DTSTAMP:20260915T164959Z
CREATED:20251119T205821Z
LAST-MODIFIED:20260915T164959Z
UID:10000496-1792584000-1792587600@indychamber.com
SUMMARY:Masterclass
DESCRIPTION:This event is Members & BOI Coaching Clients ONLY. \nAt this event\, Indy Chamber members share valuable information\, providing entrepreneurs and business owners with the essential resources they need to thrive. \n\nTOPIC: AI-Powered Attacks Are Here: Is Your Team Ready? \nAI-powered cyberattacks are spiking and hitting small and midsized businesses at unprecedented levels. From AI-written emails that are indistinguishable from authentic emails to deepfake CEO phone calls instructing you to transfer thousands\, recent studies show that attackers now use artificial intelligence to automate reconnaissance\, create highly convincing impersonation attempts\, and exploit misconfigurations faster than human defenders can react. \nToucan Technology Group’s “AI-Powered Attacks Are Here: Is Your Team Ready?” offers a clear\, accessible breakdown of today’s AI-driven threats and the five essential steps organizations must take to stay protected. \nAttendees will walk away with: \n\nA clear understanding of the rising AI cybercrime trends affecting SMBs\nData-backed insights from top research reports\nThe top 5 defenses every SMB needs to implement immediately and more\n\nThis fast-paced webinar provides actionable advice for business owners\, non-technical leaders\, and SMB IT managers on how to strengthen their defenses. Hear the latest on AI-powered attacks and get expert answers to your IT questions! \n\nGreat news! All Masterclasses now offer the option to enable Spanish subtitles.\nHere’s how:\n\nAfter logging in\, click the “More” button\, select “Language – Speech\,” and choose “Show Captions.”\nNext\, go to “Settings\,” select “Language\,” and choose “Translate to Spanish.”\n\nEasy as that! If you have any questions\, please contact Stephanie James at sjames@businessownership.com.\n\n\n\n\n\n¡Excelente noticia! Todas las Masterclasses ahora ofrecen la opción de activar los subtítulos en español.\n\nPara activar los subtítulos en español\, sigue estos pasos:\n1. Después de iniciar sesión\, haz clic en el botón “Más”\, selecciona “Idioma – Voz” y elige “Mostrar subtítulos.”\n2. Luego\, ve a “Configuración”\, selecciona “Idioma” y elige “Traducir al español.”\n\n¡Tan fácil como eso! Si tienes alguna pregunta\, contacta a Stephanie James en sjames@businessownership.com.
URL:https://indychamber.com/event/masterclass-oct2026/
LOCATION:Virtual Event
CATEGORIES:BOI Coaching Clients,Virtual Event,Workshop
ATTACH;FMTTYPE=image/png:https://indychamber.com/wp-content/uploads/2025/11/Header_Masterclass_11.11.25.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Indiana/Indianapolis:20261103T090000
DTEND;TZID=America/Indiana/Indianapolis:20261103T100000
DTSTAMP:20260915T164756Z
CREATED:20251119T210215Z
LAST-MODIFIED:20260915T164756Z
UID:10000499-1793696400-1793700000@indychamber.com
SUMMARY:Member Orientation
DESCRIPTION:Jumpstart or re-start your Indy Chamber membership. \nAttend this event to gain insights into the Indy Chamber’s mission\, vision\, impact\, and how to maximize your benefits. Discover strategies to broaden your prospect pool\, save money\, and finance your business. You’ll also get the opportunity to introduce yourself to approximately 25 new members. See you there! 
URL:https://indychamber.com/event/member-orientation-nov2026/
LOCATION:Virtual Event
CATEGORIES:Members Only,Virtual Event
ATTACH;FMTTYPE=image/png:https://indychamber.com/wp-content/uploads/2025/11/Header_MemberOrientation_11.11.25.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Indiana/Indianapolis:20261104T120000
DTEND;TZID=America/Indiana/Indianapolis:20261104T130000
DTSTAMP:20260915T164616Z
CREATED:20251119T210310Z
LAST-MODIFIED:20260915T164616Z
UID:10000500-1793793600-1793797200@indychamber.com
SUMMARY:Masterclass
DESCRIPTION:This event is Members & BOI Coaching Clients ONLY. \nAt this event\, Indy Chamber members share valuable information\, providing entrepreneurs and business owners with the essential resources they need to thrive. \n\nTOPIC: Brand Clarity is a Business Advantage \nMost leaders think branding is about logos\, websites\, and campaigns. In this masterclass\, we go deeper\, exploring how brand clarity functions as an operational asset that shapes decisions\, aligns teams\, and accelerates growth. Using the Brand Equation framework\, attendees will learn how to build a shared organizational identity that drives consistent\, confident\, and sustainable results from the inside out. \n3 Key Takeaways: \n1. Recognize the hidden cost of brand misalignment. Discover how the absence of a clear brand identity quietly shows up as decision fatigue\, hiring struggles\, cultural drag\, and inconsistent sales messaging — and why common “quick fixes” often make it worse. \n2. Understand the 14 foundational components of brand clarity. Walk away with a working knowledge of the Brand Equation framework\, a repeatable structure for aligning your teams\, strategy\, and client experience around a shared identity. \n3. Turn clarity into a competitive advantage. Learn how established founders and growing organizations can use brand clarity to sharpen focus\, reduce friction\, build trust\, and grow with intention. \n\nGreat news! All Masterclasses now offer the option to enable Spanish subtitles.\nHere’s how:\n\nAfter logging in\, click the “More” button\, select “Language – Speech\,” and choose “Show Captions.”\nNext\, go to “Settings\,” select “Language\,” and choose “Translate to Spanish.”\n\nEasy as that! If you have any questions\, please contact Stephanie James at sjames@businessownership.com.\n\n\n\n\n\n¡Excelente noticia! Todas las Masterclasses ahora ofrecen la opción de activar los subtítulos en español.\n\nPara activar los subtítulos en español\, sigue estos pasos:\n1. Después de iniciar sesión\, haz clic en el botón “Más”\, selecciona “Idioma – Voz” y elige “Mostrar subtítulos.”\n2. Luego\, ve a “Configuración”\, selecciona “Idioma” y elige “Traducir al español.”\n\n¡Tan fácil como eso! Si tienes alguna pregunta\, contacta a Stephanie James en sjames@businessownership.com.
URL:https://indychamber.com/event/masterclass-nov2026/
LOCATION:Virtual Event
CATEGORIES:BOI Coaching Clients,Virtual Event,Workshop
ATTACH;FMTTYPE=image/png:https://indychamber.com/wp-content/uploads/2025/11/Header_Masterclass_11.11.25.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Indiana/Indianapolis:20261123T090000
DTEND;TZID=America/Indiana/Indianapolis:20261123T100000
DTSTAMP:20260915T164223Z
CREATED:20251119T210857Z
LAST-MODIFIED:20260915T164223Z
UID:10000506-1795424400-1795428000@indychamber.com
SUMMARY:Virtual Speed Networking
DESCRIPTION:Are you ready to connect with approximately 20 members in one short hour? Virtual Speed Networking\, previously known as Powernet\, is a fun\, high-energy virtual speed networking event supported by the Indy Chamber Ambassadors. It’s the perfect opportunity to share your business story and make connections with potential clients and partners!!  \nPLEASE NOTE: Virtual Speed Networking begins promptly at 9 a.m. You must be on time to participate due to the breakout rooms we create for networking. The first breakout session will begin promptly at 9:05 a.m. If you are late\, you may either wait until the second breakout room begins or choose to join us next month. Thank you for your cooperation and understanding.
URL:https://indychamber.com/event/virtual-speed-networking-nov2026/
LOCATION:Virtual Event
CATEGORIES:Members Only,Virtual Event,Workshop
ATTACH;FMTTYPE=image/png:https://indychamber.com/wp-content/uploads/2025/11/Header_Powernet_11.11.25.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Indiana/Indianapolis:20261201T090000
DTEND;TZID=America/Indiana/Indianapolis:20261201T100000
DTSTAMP:20260915T164048Z
CREATED:20251119T211316Z
LAST-MODIFIED:20260915T164048Z
UID:10000510-1796115600-1796119200@indychamber.com
SUMMARY:Member Orientation
DESCRIPTION:Jumpstart or re-start your Indy Chamber membership. \nAttend this event to gain insights into the Indy Chamber’s mission\, vision\, impact\, and how to maximize your benefits. Discover strategies to broaden your prospect pool\, save money\, and finance your business. You’ll also get the opportunity to introduce yourself to approximately 25 new members. See you there! 
URL:https://indychamber.com/event/member-orientation-dec2026/
LOCATION:Virtual Event
CATEGORIES:Members Only,Virtual Event
ATTACH;FMTTYPE=image/png:https://indychamber.com/wp-content/uploads/2025/11/Header_MemberOrientation_11.11.25.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Indiana/Indianapolis:20261209T120000
DTEND;TZID=America/Indiana/Indianapolis:20261209T130000
DTSTAMP:20260915T163536Z
CREATED:20251119T211350Z
LAST-MODIFIED:20260915T163536Z
UID:10000511-1796817600-1796821200@indychamber.com
SUMMARY:Masterclass
DESCRIPTION:This event is Members & BOI Coaching Clients ONLY. \nAt this event\, Indy Chamber members share valuable information\, providing entrepreneurs and business owners with the essential resources they need to thrive. \nTOPIC: Is Your Data Lying to You? When Market Research Breaks \n\nAI has made it easier than ever to launch a survey and to get confidently wrong answers. Businesses are asking customers direct questions that a chatbot suggested\, trusting DIY panels of unknown quality\, and steering major decisions with a single score. The result is data that looks clean\, reassures everyone\, and quietly points the wrong way. In this session\, SMARI pulls back the curtain on why feedback data deceives through leading questions\, unreliable audiences\, comparative bias\, and metrics that flatter rather than inform\, and shows leaders how to tell good data from bad before it costs them. Because people aren’t rational\, the way you ask determines what you learn. \nKey Take-Aways \n• Ask the question behind the question: Why customers can’t reliably tell you what they want\, and how trade-off and choice-based thinking surfaces what they’ll actually do\, so you can stop getting aspirational answers to literal questions \n• A field guide to data you can trust: How to spot the red flags in DIY and AI-built research\, such as leading questions\, mystery audiences\, false positives\, and the difference between a number that reassures and a number that predicts\, plus when DIY feedback is genuinely good enough. \n• Retire the metrics that mislead: Why single-score measures can give a dangerously rosy picture\, and what to watch instead so your data drives sound decisions rather than confident mistakes. \n\nGreat news! All Masterclasses now offer the option to enable Spanish subtitles.\n\nHere’s how:\n\nAfter logging in\, click the “More” button\, select “Language – Speech\,” and choose “Show Captions.”\nNext\, go to “Settings\,” select “Language\,” and choose “Translate to Spanish.”\n\nEasy as that! If you have any questions\, please contact Stephanie James at sjames@businessownership.com.\n\n\n\n¡Excelente noticia! Todas las Masterclasses ahora ofrecen la opción de activar los subtítulos en español.\n\nPara activar los subtítulos en español\, sigue estos pasos:\n1. Después de iniciar sesión\, haz clic en el botón “Más”\, selecciona “Idioma – Voz” y elige “Mostrar subtítulos”.\n2. Luego\, ve a “Configuración”\, selecciona “Idioma” y elige “Traducir al español”.\n\n¡Tan fácil como eso! Si tienes alguna pregunta\, contacta a Stephanie James en sjames@businessownership.com.
URL:https://indychamber.com/event/masterclass-dec2026/
LOCATION:Virtual Event
CATEGORIES:BOI Coaching Clients,Virtual Event,Workshop
ATTACH;FMTTYPE=image/png:https://indychamber.com/wp-content/uploads/2025/11/Header_Masterclass_11.11.25.png
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