The Indy region has improved its levels of net migration in recent years, but similar-sized competitors have leveraged positive brand associations with their economies and their places to sustain levels of net in-migration that far exceed those of the Indy region. A lack of clarity, both outside and within the Indy region, impacts our ability to attract qualified talent, grow business, and better establish a sense of place and perception. The Indy region has a story to tell; it has thousands of stories to tell. The challenge and the opportunity facing our region is to amplify those stories.
The Indy region has improved its levels of net migration in recent years, but similar-sized competitors have leveraged positive brand associations with their economies and their places to sustain levels of net in-migration that far exceed those of the Indy region. A lack of clarity, both outside and within the Indy region, impacts our ability to attract qualified talent, grow business, and better establish a sense of place and perception. The Indy region has a story to tell; it has thousands of stories to tell. The challenge and the opportunity facing our region is to amplify those stories.
Life In Indy, the recently-launched storytelling platform led by the Indy Chamber to raise the profile of the Indy region for future residents through the eyes of current ones. This includes two priority recommendations to improve regional perceptions and showcase the opportunities of the community:
