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Tech on Target

Posted by chamberadmin on September 15, 2014

This weekend, thousands of marketers from around the world will converge in Indianapolis for ExactTarget’s Connections conference and as we work to showcase Indy’s robust marketing technology sector, we thought we’d take a closer look at the impact of marketing technology on our region. 

Marketing technology is a sector of the marketing industry that is focused on technology-driven products, services, or experiences that help facilitate the exchange of value between marketers and their customers. Heavyweights such as ExactTarget, Aprimo, Angie’s List, and Compendium and the more than 30 marketing tech companies headquartered in Indy have grown exponentially in the last five years. In fact, our partners at TechPoint have coined Indianapolis as the Marketing Technology Capital of the World. With this momentum, Indy is quickly making its mark in this sector.

Why is this sector so important to the Indy region?

The impact of marketing technology on businesses small and large is projected to drastically increase in the next few years.

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Indy is seeing true impact in terms of jobs, investment, and visibility as a result of the marketing tech firms headquartered in Indy. 

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So this week, as digital marketers far and wide flood the streets, convention halls and hotels of the Circle City, rest assured, this talent pool is making waves here and they have no intention of slowing down.  

 

Images provided by TechPoint